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“…The objective is not to make your links appear natural; the objective is that your links are natural.”

– Matt Cutts, Google

“Websites don't link to other websites. People point to other people's work.”

– Lyndon Antcliff, Cornwall SEO

“If you want links, not traffic, Twitter is pretty much useless.”

– Patrick Altoft, Branded3

“You have about 2.7 seconds to reach a linker. ”

– Lyndon Antcliff, Cornwall SEO

“It doesn't matter if a link is paid for or not. Important is if the end product looks like a paid link or not.”

– Patrick ALtoft, Branded3

“Search engines can automatically determine if a link is in a footer or sidebar and devaluate those.”

– Rand Fishkin, SEOmoz

“SEO is like Acupuncture and Homeopathy: It Works Even if You Don’t Know How or Why”

– Tad Chef, SEO 2.0

“SEO is only not seen as rocket science by those who already know it.”

– Danny Sullivan, Search Engine Land

“SEO is not SPAM.”

– Matt Cutts, Google